The organization Little Brothers, whose mission is to support socially lonely older people, has launched an advertising campaign under the theme “Love them for life”.

Three portraits will be available on social networks. With a different message, each presents an older person that made a difference during her/his life. This campaign aims to open a public dialogue on the loneliness of older people by signing a declaration to recognize the value of older people and/or writing a message to them.

For more information on the campaign, please visit http://www.lovethemforlife.ca/

We’ve signed … and you?